Pivot or Die
Welcome to Pivot or Die where we discuss why some brand pivots succeed and others flop harder than Joker 2 (if you haven’t heard of it, case and point). We sit down with bold entrepreneurs for real, unfiltered convos about why they decided to pivot instead of die and what the heck they did to survive and thrive. Hosted by your founder and comedian, Rebecca, you know you’ll learn something while laughing like a weirdo in a public place.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot or Die
The Rise and Fall of BetterHelp (can they turn things around?)
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental health services, to their reputation being only known as allegedly a scam today? In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess.
00:00 Intro
01:10 The Rise of Betterhelp
03:35 The Fall of Betterhelp
05:00 Betterhelp’s Brand Positioning/ Values
09:16 What Betterhelp Can Do To Rebuild Their Reputation (The Pivot Point)
13:37 Takeaways for Entrepreneurs
18:00 Outtro