Pivot or Die
Brands & Entrepreneurs must constantly reinvent themselves to survive and thrive. With constantly shifting markets, rising competition, and ever-evolving social media platforms, companies must 'Pivot or Die'.
Join us as we analyze both successful and unsuccessful pivots made by major brands, and engage in candid discussions with entrepreneurs about the challenges and realities of pivoting their businesses to stay ahead.
Episodes
28 episodes
Is Your Marketing Funnel Clogged?
Watch this episode on Youtube too! What is a marketing funnel and how can it help you reach your business goals and convert leads into clients? A marketing funnel is a process that breaks down the path a potential cust...
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10:11
Navigating Anxiety & Spirituality as an Entrepreneur (with Graydon Moffat of Graydon Skincare)
Watch this episode on YouTube too! We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles...
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36:05
What Investors Want with Mike Fata
Watch this episode on Youtube too! We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in busines...
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32:50
The Rise and Fall of BetterHelp (can they turn things around?)
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be e...
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19:01
Welcome to Pivot or Die! Why We’re Pivoting our Pod
Watch this episode on Youtube too! Welcome to Pivot or Die! We’ve PIVOTED and re-branded! In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant....
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6:59
A Calming Podcast Feat. David Jacobowitz, Nebula Snacks
Watch this episode on Youtube too! Rebecca Rochon, one of the founders of Pivot & Pilot Creative sits down with David Jacobowitz, one of the founders of Nebula Snacks. Together they talk about how to get comfortable be...
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33:38
Why is Every Celebrity Starting a Skincare Line? CPG UPDATE
From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this...
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16:34
What the @#$%! Is a Lifestyle Brand?! With Special Guest Erica Rankin!
Wondering what the @#$%&! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market ...
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6:56
$100 Million In Revenue In 3 Years! CPG Star Suzie Yorke’s Good Fats Bars and NEW Better Chocolate
Watch this episode on Youtube too! In this episode, we talk to Suzie Yorke of GoodFats and now her new brand, Better Chocolate bars! Suzie is an entrepreneurial powerhouse who made $100 Million In Revenue in 3 Years with her CPG business...
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35:45
What You Need to Do to Scale Your Product in a Recession with Zachary DeAngelo
CPG Brands Listen Up!Zachary DeAngelo, CEO & Co-Founder of Rodeo CPG joins us on our podcast and discusses what you need to do to scale your product based business, even in a Recession. If you have a CPG brand you are going to wa...
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26:56
The Biggest Reasons Your Ad Campaigns Fail & How to Fix It (feat. Mark Wonderlin)
Watch this episode on Youtube too! Featured guest Mark Wonderlin, founder of Mosaic Media films in Austin Texas, is a specialist in Video Marketing for Lead Generation. He helps Texas-based businesses achieve fantastic ROI...
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Season 1
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Episode 7
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21:48
Losing Friends as You Become More Successful as an Entrepreneur Feat. Erica Rankin of BroDough
Entrepreneurship can be isolating, and not for the reasons you think. As you become more successful, not every person in your network will cheer you on. It’s the harsh reality. Erica Rankin, founder of healthy, edible cook...
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Season 1
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Episode 6
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28:44
NFTs and The Creator Economy: What Brands Need to Know to Prepare for Web 3
Watch this episode on Youtube too! Pivot & Pilot Creative creates iconic brands and epic packaging design. NFTs and the Creator Economy: What Brands Ne...
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Season 1
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Episode 5
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16:34
Mindset Hacks - Staying Focused in Stressful Times
Staying motivated as an entrepreneur is challenging, especially when times are tough. Learn how to hack your mindset and how to stay focused in stressful times. If you doubt yourself, find yourself getting off track, getting overly emotional...
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Season 1
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Episode 4
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8:19
Exposing The #GIRLBOSS Lie with Ada Slivinsky
Why we’re breaking up with #GirlBoss.Ada Slivinski, CEO of Jam PR, sits down with Rebecca Rochon to expose the truth behind girl boss culture. They talk about how focusing on being ...
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Season 1
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Episode 3
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29:22
Landing a Major Beauty Retailer with Sharon Amara
Want to know how to land a major beauty retailer in 2022? Nothing launches a beauty brand into success quite as fast as landing a major beauty retailer. Today’s podcast exclusive episode features Sharon Amara, a major beauty retailer Buyer who ...
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Season 1
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Episode 2
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20:43
Monetize Your Following - Endorsing Vs. Launching Your Own Product
Want to monetize your following in 2022? There are two major ways for creators and influencers to monetize their following, endorsing a brand vs. launching your own product. In this video, Rebecca Rochon, CEO of Pivot and Pilot Creative, dis...
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10:27
How We Built This - Pivot & Pilot Creative's Story
In this episode we compressed 7 years in business into 30 minutes and tell our story of how we built Pivot & Pilot. We took a look back on our close friendship, starting university in the city of Vancouver together, how we had the idea to s...
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Season 1
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Episode 1
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32:25
Conversation With: Genieve Burley of Mobilization Nation
We sat down and had a conversation with Genieve Burley of Mobilization Nation to discuss various topics related to mobility, online chiropractic, mental health and even feet!
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18:02
Guest Interview - How To Authentically Lead a Remote Team with Shauna Moran
This episode is also available on YouTube. Curious about working remote? What makes a great leader? Times are changing, and so can your job, how can you implement your wants and needs to fit within your work and team’s wants and needs? Well, Sh...
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25:29
Spammy Marketing Tactics - Stop Doing This If You Want Brand Growth!
This episode is also available on YouTube. We know you want to get your brand visibility and increase your sales, but you do not want to do so in a desperate way. It can be easy to turn off and annoy potential buyers if you don’t approach...
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5:44
E-Com 101: Create a Powerful E-Commerce Website
This episode is also available on YouTube. Having a great E-commerce website is a necessity! Whether you're a brand new business or been around a few years; it's never too late to build a great e-commerce experience.
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5:08
How to Get Your Audience Invested in Your Brand : Earning Attention vs. Demanding It
This episode is also available on YouTube. How do you make your product stand out? How do you earn attention? In this video, Rebecca and Alejandro will break down the basics of understanding attention and how to navigate through a heavily conte...
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4:25
Product Packaging Differences: United States vs. Canada - Certifications, Claims, and Regulations
This episode is also available on YouTube. Bringing a product to Canada from the US or vice versa is a tricky task as there are various regulations and changes that need to happen. In this episode, Rebecca and Alejandro talk about some of the t...
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6:14