
Pivot or Die
Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die.
Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behind lasting success.
If your brand doesn’t match your ambition, or you're stuck playing small - this is where your next chapter starts.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot. Evolve. Lead.
Episodes
25 episodes
The Rise and Fall of BetterHelp (can they turn things around?)
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be ever...
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18:44

RADICAL Profit: 5 simple ways to 'descale' your business and make MORE money feat. Angela Arnold
Have you ever been in this position as an agency owner? You hit your solid revenue goal, landed great clients and yet, what is left of the profit is... disappointing to say the least. Sometimes GROWTH means LESS profit.Growth at any...
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34:12

The Fall of the Birkin: Why luxury fashion is dead.
How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would a...
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11:49

Selling in your Feminine: 5 Steps to Stop Chasing Clients, and Start Attracting Them. w/Emily Binder
Emily Binder teaches us 5 steps to harness your feminine energy and hit your biggest revenue year yet!Want to start attracting your dream clients? Work with us www.pivotandpilot.com
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30:04

The Rise and Fall of Victoria Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer that aims to help women feel sexy. It once dominated the lingerie industry and even became one of the most popular brands in the world. So, where did this all go wrong? Th...
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18:27

Navigating Anxiety & Spirituality as an Entrepreneur (with Graydon Moffat of Graydon Skincare)
Watch this episode on YouTube too! We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles...
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35:48

What Investors Want with Mike Fata
Watch this episode on Youtube too! We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in busines...
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32:33

The Rise and Fall of BetterHelp (can they turn things around?)
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be e...
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18:44

A Calming Podcast Feat. David Jacobowitz, Nebula Snacks
Watch this episode on Youtube too! Rebecca Rochon, one of the founders of Pivot & Pilot Creative sits down with David Jacobowitz, one of the founders of Nebula Snacks. Together they talk about how to get comfortable be...
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33:21

Why is Every Celebrity Starting a Skincare Line? CPG UPDATE
From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this...
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16:17

$100 Million In Revenue In 3 Years! CPG Star Suzie Yorke’s Good Fats Bars and NEW Better Chocolate
Watch this episode on Youtube too! In this episode, we talk to Suzie Yorke of GoodFats and now her new brand, Better Chocolate bars! Suzie is an entrepreneurial powerhouse who made $100 Million In Revenue in 3 Years with her CPG business...
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35:28

What You Need to Do to Scale Your Product in a Recession with Zachary DeAngelo
CPG Brands Listen Up!Zachary DeAngelo, CEO & Co-Founder of Rodeo CPG joins us on our podcast and discusses what you need to do to scale your product based business, even in a Recession. If you have a CPG brand you are going to wa...
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26:39

The Biggest Reasons Your Ad Campaigns Fail & How to Fix It (feat. Mark Wonderlin)
Watch this episode on Youtube too! Featured guest Mark Wonderlin, founder of Mosaic Media films in Austin Texas, is a specialist in Video Marketing for Lead Generation. He helps Texas-based businesses achieve fantastic ROI...
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Season 1
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Episode 7
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21:32

Losing Friends as You Become More Successful as an Entrepreneur Feat. Erica Rankin of BroDough
Entrepreneurship can be isolating, and not for the reasons you think. As you become more successful, not every person in your network will cheer you on. It’s the harsh reality. Erica Rankin, founder of healthy, edible cook...
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Season 1
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Episode 6
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28:28

NFTs and The Creator Economy: What Brands Need to Know to Prepare for Web 3
Watch this episode on Youtube too! Pivot & Pilot Creative creates iconic brands and epic packaging design. NFTs and the Creator Economy: What Brands Ne...
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Season 1
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Episode 5
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16:18

Mindset Hacks - Staying Focused in Stressful Times
Staying motivated as an entrepreneur is challenging, especially when times are tough. Learn how to hack your mindset and how to stay focused in stressful times. If you doubt yourself, find yourself getting off track, getting overly emotional...
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Season 1
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Episode 4
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8:02

Landing a Major Beauty Retailer with Sharon Amara
Want to know how to land a major beauty retailer in 2022? Nothing launches a beauty brand into success quite as fast as landing a major beauty retailer. Today’s podcast exclusive episode features Sharon Amara, a major beauty retailer Buyer who ...
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Season 1
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Episode 2
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20:26

Monetize Your Following - Endorsing Vs. Launching Your Own Product
Want to monetize your following in 2022? There are two major ways for creators and influencers to monetize their following, endorsing a brand vs. launching your own product. In this video, Rebecca Rochon, CEO of Pivot and Pilot Creative, dis...
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10:11

Building a Wellness Brand with Genieve Burley of Mobilization Nation
We sat down and had a conversation with Genieve Burley of Mobilization Nation to discuss various topics related to mobility, online chiropractic, mental health and even feet!
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17:45

How To Authentically Lead a Remote Team with Shauna Moran
This episode is also available on YouTube. Curious about working remote? What makes a great leader? Times are changing, and so can your job, how can you implement your wants and needs to fit within your work and team’s wants and needs? Well, Sh...
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25:12

How to Get Your Audience Invested in Your Brand : Earning Attention vs. Demanding It
This episode is also available on YouTube. How do you make your product stand out? How do you earn attention? In this video, Rebecca and Alejandro will break down the basics of understanding attention and how to navigate through a heavily conte...
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4:09

Product Packaging Differences: United States vs. Canada - Certifications, Claims, and Regulations
This episode is also available on YouTube. Bringing a product to Canada from the US or vice versa is a tricky task as there are various regulations and changes that need to happen. In this episode, Rebecca and Alejandro talk about some of the t...
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5:57

What Makes a Compelling Brand
Also available on Youtube. A compelling brand could be the difference between a successful business or not. Join us for this weeks topic on branding done right and ways in which you build trust with your customers.
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6:28

Turning “Work Mode” On & Off - How to Avoid Burnout at a Boutique Agency
Also available on Youtube. Working from home and still questioning whether you're doing things right? Today’s video covers ways in which you can improve the way you work from home and create a better environment for your team. Staying cre...
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6:27
