Pivot or Die
Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die.
Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behind lasting success.
If your brand doesn’t match your ambition, or you're stuck playing small - this is where your next chapter starts.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot. Evolve. Lead.
Pivot or Die
RADICAL Profit: 5 simple ways to 'descale' your business and make MORE money feat. Angela Arnold
Have you ever been in this position as an agency owner? You hit your solid revenue goal, landed great clients and yet, what is left of the profit is... disappointing to say the least.
Sometimes GROWTH means LESS profit.
Growth at any cost is, at many times, UNSUSTAINABLE.
Sometimes DESCALING is the key to profit.
Today's episode features Angela Arnold, CEO of Arnold Marketing about the radical changes she made to her agency to increase her profit margin from 1% to 22.5% margin in 1 year.
Watch here and leave a supportive comment if you like what you hear!
0:00 - 0:-57 - Intro
0:57 - The illusion of a bigger team
11:00 - Selling expertise vs. generic
15:27 - The hardest part about changing your business model
21:50 - What if your revenue was cut in half?
24:45 - Do Less, Better. What services are most profitable? What clients do you cut?