Pivot or Die
Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die.
Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behind lasting success.
If your brand doesn’t match your ambition, or you're stuck playing small - this is where your next chapter starts.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot. Evolve. Lead.
Pivot or Die
The Fall of the Birkin: Why luxury fashion is dead.
How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would advise to get Gen Z on board with buying $10k bags again!
0:00 - 3:19 The only 2 ways you can buy a birkin bag (How to get a Birkin)
3:19 - The Rise of the Birkin (Jane Birkin's vision)
4:17 - The Rise of the ‘Wirkin’ (Walmart's Viral Birkin Dupe)
6:20 - The Fall of the Birkin
7:44 - How Hermes can pivot and compete with hyper realistic dupes?