Pivot or Die
Welcome to Pivot or Die where we discuss why some brand pivots succeed and others flop harder than Joker 2 (if you haven’t heard of it, case and point). We sit down with bold entrepreneurs for real, unfiltered convos about why they decided to pivot instead of die and what the heck they did to survive and thrive. Hosted by your founder and comedian, Rebecca, you know you’ll learn something while laughing like a weirdo in a public place.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot or Die
The Fall of the Birkin: Why luxury fashion is dead.
How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would advise to get Gen Z on board with buying $10k bags again!
0:00 - 3:19 The only 2 ways you can buy a birkin bag (How to get a Birkin)
3:19 - The Rise of the Birkin (Jane Birkin's vision)
4:17 - The Rise of the ‘Wirkin’ (Walmart's Viral Birkin Dupe)
6:20 - The Fall of the Birkin
7:44 - How Hermes can pivot and compete with hyper realistic dupes?