Pivot or Die
Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die.
Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behind lasting success.
If your brand doesn’t match your ambition, or you're stuck playing small - this is where your next chapter starts.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot. Evolve. Lead.
Pivot or Die
The Rise and Fall of Victoria Secret
Victoria's Secret is an American lingerie, clothing, and beauty retailer that aims to help women feel sexy. It once dominated the lingerie industry and even became one of the most popular brands in the world. So, where did this all go wrong? There were several events that contributed to Victoria’s Secret’s downfall, such as missing out on major fashion trends, quality complaints, and its numerous controversies. But, it has recently opted for new marketing strategies to help pivot their brand. In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess.
00:00- 01:10 Intro
01:10 The Rise of Victoria's Secret
03:35 The Fall of Victoria's Secret
05:00 Victoria's Secret Brand Positioning/ Values
09:16 What Victoria's Secret Can Do To Rebuild Their Reputation (The Pivot Point)
13:37 Takeaways for Entrepreneurs
18:00 Outro