Pivot or Die
Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die.
Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behind lasting success.
If your brand doesn’t match your ambition, or you're stuck playing small - this is where your next chapter starts.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot. Evolve. Lead.
Pivot or Die
Why is Every Celebrity Starting a Skincare Line? CPG UPDATE
From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this trend is happening and what products are authentic and which are a cash grab.
CPG Unwrapped is the leading podcast for Entrepreneurs and Creators who have product-based businesses. We help CPG entrepreneurs to grow authentically and build their businesses to sell.
Listen as we dive deep into revealing and judgment-free conversations about the journey of entrepreneurship and the realities of launching a successful product and brand. Co-Hosts Rebecca Rochon and Alejandro Quinteros interview top CPG entrepreneurs and discuss what “making it” really means in the highly competitive product marketing industry.
Unwrapping the realities of growing a product line.
We talk Food. Beverage. Beauty. Apparel.