Pivot or Die
Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die.
Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behind lasting success.
If your brand doesn’t match your ambition, or you're stuck playing small - this is where your next chapter starts.
🎯 Want a free personalized brand audit? Head to pivotordie.com
Pivot. Evolve. Lead.
Pivot or Die
Losing Friends as You Become More Successful as an Entrepreneur Feat. Erica Rankin of BroDough
Entrepreneurship can be isolating, and not for the reasons you think. As you become more successful, not every person in your network will cheer you on. It’s the harsh reality.
Erica Rankin, founder of healthy, edible cookie dough brand “BroDough” gets real with us about how her network has changed when she started and scaled her CPG product line. She talks about starting a business in a pandemic, getting hit on in business settings, and building an authentic following on LinkedIn and Tik Tok.
Pivot & Pilot Creative creates iconic brands and epic packaging design.
We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation.
Want to work with us? Say hello at www.pivotandpilot.com